Have a look at these reasons and it will help
you to avoid common mistakes that scare the people from
purchasing online.
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People are scared of internet fraud.
Your site should make it clear what security
measures you have in place to ensure the
safety of your customers’ information.
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Risk of being dull web copy
Your website copy is not attractive and fails to entice
visitors to become buyers.
List benefits of products and services rather than
features. Try adding some testimonials, and make sure
your headline attracts your target market.
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You may not be offering visitors an incentive
to come back to your website.
Most people will not make a purchase on their first
visit. Try creating a free online newsletter or weekly
specials.
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Visitors do not know whom they are buying
from.
With so many websites online, people are not sure
whom to trust. Give them some background on your company,
as well as clear and easily found contact information.
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You only offer one or two payment options.
You should be able to accept all major credit cards,
electronic checks, and other electronic payments.
You should also offer offline methods of ordering
such as money order or payment by telephone, for those
customers who do not trust their personal information
to the internet.
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You do not appear professional or legitimate.
First impressions are everything. Your website should
reflect the professionalism of your
business. Make sure your website is neither too sparse
nor too cluttered, and use easy to read fonts and
colors.
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You give away your freebie too soon.
Using freebies to attract buyers is a good idea, but
you will not give them any reason to buy if you just
give it to them. Make sure they are reading information
about your products or services before you give them
something for free.
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You are not attracting the right people.
If your target audience is teenagers but your website
is appealing to the middle aged, you will not be making
very many sales.
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You do not monitor, update, and change your
website copy.
Survey your existing customers and find out why they
decided to buy from your site. Use this information
to help you update and revise your site copy to attract
your target market.
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People do not buy on the first
visit.
Give your visitors a reason to buy now. Many people
will not buy the first visit, but if you give them
a special discount or weekly coupon, you may be able
to get that sale.
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So, take care of the above-mentioned points to boost the
success ratio of your web site. Try to follow these general
guidelines while
For more information on Designing your web site, please
log on to
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