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Be safe with a merchant account
So now, you have a
killer web site that
is ranking high on the search engines. Your site is complete
with a cool
shopping cart and an abundance
of products to sell. The customers have begun to flock to
your site, as they want what you have to sell. With all
this done what more can you ask for?
Oh yes, we forgot to tell you that you need a way to process
credit cards. Having a
business on a web site
makes the ability to use credit cards more critical then
ever. With a normal storefront, a merchant has the ability
to accept cash for the sale of his services and products.
This does not happen online. There is simply no way for
a customer to pay cash, there has to be some way in which
you as a merchant can collect the money for all these great
things the customers want to buy.
A customer, in order to purchase something online must necessarily
trust the vender to whom they are dealing. With the increase
in
identity theft and crimes related to
credit cards the potential buyer today must be more careful
then ever.
You could of course contact your bank and tell them that
you would like to start accepting credit cards. Some bank
will do this for online businesses while others shun the
practice profusely. Those that consent to establish an online
merchant account for you will traditionally charge you higher
transaction fees and even perform extensive credit checks
on you. It is not unlikely, that they may require a minimum
monthly sales quota. However, do not despair, as there are
additional means to accomplish the acceptance of money for
your online store. Below you will find several options available
to you for implementation of an effective
Ecommerce
website.
Let us face it, accepting credit cads and other methods
of payment online is critical for any website business to
survive. Customers today want to finalize transactions immediately
meaning they want to pay for it and get it delivered to
their homes in as fast a manner as possible. They do not
want to send you a check and have to wait until the check
clears the bank nor do they desire to use money orders,
as these methods are too slow – they simply want it
now!
Once a new online business has their website setup, their
next order of business will be to find a reliable merchant
service that will allow then to accept trouble free
credit
card payments online. The simplest method of accomplishing
this is by the use of third party merchant accounts.
The first one to consider is
Clickbank.
Clickbank is not as popular as some of the others due to
the fact that it only pays out ever two weeks and your earned
funds must be greater then $25.00. Their charges are based
upon a flat fee of $1.00 plus an additional fee of 7.5%
of the transaction amount.
The second
third party merchant is
CCBill. CCBill is slightly better in the area of
payouts in that it will pay you every seven days.
2CheckOut will allow a direct deposit of funds into any
US business account. There is a setup fee associated with
this type of merchant account but it does not have any monthly-related
fees. Their rates are 45 cents per transaction plus a 5.5%
of the transaction amount.
The most used and popular service is that of
PayPal
which allows both you and your customers to exchange money
safely. There is no cost to you as a merchant to open an
account and never a cost to your customers to use the service.
The choice of merchants is entirely up to you and you should
investigate each of them in detail prior to making a selection.
Good luck with your new ecommerce web business.
For more information on merchant account, please log on
to
http://www.smartimeinc.com.
Smartime Inc. is a leading web designing, development and
hosting company providing large assortment of services like
web designing, site maintenance, Site marketing, promotion,
Ecommerce, software development etc.
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