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Testimonials: The life or Death of a Site
The customer’s word is everything when it comes to
telling it like it is on a site. Therefore, your little
niche is up and running, it is working great and there have
been no problems with
software developments
or angry customers, (you are truly blessed then).
However, seriously, gaining positive feedback is very important
to your site and its popularity. You may have put the site
up but it is the customers who make it a success or failure
and for that reason, you should listen to them!
Testimonials
from customers can come from a survey form (solicited)
or just notes from happy buyers.
If your business is working on the web, like website design
you would want to have links posted to work you had done,
and of course a word from the company how they like the
design, ease of use, price etc…
Then you can have a page of testimonials with actual links
to works you have done so the prospective customer can check
you out even before actual contact.
Following all the guides here may not make you rich, but
it will get you and your business no matter what it is noticed.
Testimonials are the best advertisements you can ever have,
and no amount of other advertising will get you the same
response. Go by the
feedback you receive
and listen to suggestions that your customers offer!
While
designing your site, remember, they
should have contact information on them from the customer
so it is believable to anyone reading them. Put the negative
comments there too, it is only fair for both sides to be
heard and then future customers can see and make up their
own minds. You do not want to make up your own; they are
usually way over inflated and too obvious.
Potential customers feel more secure if they see actual
testimonials for your service or products. You could do
some follow ups on the testimonials on how the customer
has benefited from purchasing from your site and if they
are repeat customers. Just make sure you get permission
to add the contact e-mail of the customers leaving the testimonials!
Good PR from your customers is one of the best
ad
campaigns you can ever have. Yes, newspaper, opt-in
e-mail and word of mouth are all good but you cannot beat
actual satisfied customers.
For more information on Testimonials, please log on to
http://www.smartimeinc.com.
Smartime Inc. is a leading web designing, development and
hosting company providing large assortment of services like
web designing, site maintenance, Site marketing, promotion,
Ecommerce, software development etc.
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