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Great Landing Pages Land Greater Sales
The amazing reach of the World Wide Web has prompted almost
all business houses as well as smaller or individual sellers
to use its reach to markets goods and services. Thus has
developed the mass marketing method or Email Marketing.
Today, research says a seller earns 50$ for every dollar
he spends on EMAIL Marketing! Welcome to the new era of
Ecommerce!
But then, there are millions of pages and websites offering
similar products on the net. If I am browsing on the net
looking for something to buy – how does a seller ensure,
I am guided to his page or that I finally buy from him?
In this medium of remote selling, it is only his pages on
the net, which can convince me. So what needs to be done?
The first goal is always to get people to open the
email
marketing campaign. Once that is achieved, it is
necessary for the email campaign to be attractive, informative
and compelling enough for the reader to want to go further.
It is only when they go further can the sale be ensured.
The email can also entice the reader with boldly highlighted
offers or by promising further information at the next page.
The target audience and the product on sale will decide
the type of copy. However, having got them interested in
the product, it is the next stage where the marketing focus
has to be the maximum.
That will be the Landing Page, where the interested buyer
will land to check out the product in detail. It does not
have to be the home page of the company – in fact,
it is better not to be the home page where lot of extra
information, not necessarily related to the particular product,
might be there. It is the effectiveness of the landing page,
which really drives sale in email marketing scenario.
A landing page is the best if customized for the particular
product for which the email was sent in the first place.
If a buyer is interested in a particular product, he does
not want to be told of all the products of the company.
That can be made available to him at the home page. Instead,
all details and deals related to the focused product need
to be made available at the landing page. In fact, while
web designing, always remember that a good
landing page should –
- Be simple and informative about the product to be
sold
- Be directly accessible from the link in the email,
without requiring the buyer to open a host of other sites
or pages
- Be easy on technicalities as too much information
often scares away people – instead links can be given
for those looking for more details
- Be clear about the next step the buyer has to follow
to get the buying done – the buyer should easily reach
the “click to buy” kind of button.
This Clicking to ensure the sale is the final aim of the
email campaign. So the success rate of the campaign is counted
by the percentage of prospective buyers who have come to
the site and actually done the “clicking”! This
is called the “conversion rate” and the higher
the conversion rate of an advertisement campaign, the more
effective it is considered to be.
For more information on landing pages, please log on to
http://www.smartimeinc.com.
Smartime Inc. is a leading web designing, development and
hosting company providing large assortment of services like
web designing, site maintenance, Site marketing, promotion,
Ecommerce, software development etc.
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