Since the inception of Smartime we have operated in accordance with a set of core values and beliefs, which we believe are critical to success as a company and as individuals.

• Conduct business with the highest ethical standards.
• Thrive on innovation - Invent new technologies and deliver best solutions.
• Follow fundamental principle - Treat people as you would like to be treated.
• Foster a learning and sharing culture.
• Hire the best employees, treat them well and provide a first-class working environment.
• Maintain total confidentiality about each customer's business.
• Support local communities, charitable causes and public-benefit programs.